Start this summer off with an awesome start by receiving some JOICO products & gadgets.

Start this summer off with an awesome start by receiving some JOICO products & gadgets.

A HEALTHY HAIR ROADTRIP

This summer, JOICO takes you on a trip down memory lane.

Along the way, celebrating over 40 years of healthy hair history and visiting iconic color care heroes.
Are you in for the ride?

This summer, JOICO takes you on a trip down memory lane.

Along the way, celebrating over 40 years of healthy hair history and visiting iconic color care heroes.
Are you in for the ride?

A
HEALTHY
HAIR
ROAD
TRIP

MALIBU | PREVENT DAMAGE FROM HAPPENING

defydamage-kit
  • 80% Less Breakage*
  • 5x Stronger Hair
  • Maintains over 84% of Color Vibrancy**
  • 360° Damage Protection

*Against combing breakage on damage hair vs. non-conditioning shampoo
**After 18 Shampoos

MANHATTAN BEACH | LOCK IN YOUR COLOR

k-pak-colortherapy-new
  • Ultimate reconstruction – revive, rebuild and protect
  • Cleverly seals and nourishes the cuticle ß-layer to actively lock in color
  • Doubles the lifespan of color on weak, damaged, lightened or double-processed hair

VENICE BEACH | FREEDOM TO CREATE

colorbutter-kit
  • Combines fun fashion color with serious care
  • Lasts for up to 10 shampoos

DOWNTOWN LA | ULTIMATE REPAIR SUPER HEROES

k-pak-superheroes
  • Ultimate reconstruction – revive, rebuild and protect
  • Radically transforms the quality, look and feel of weakened, distressed hair

SANTA MONICA | BRIGHT BLONDES

blondelife-kit
  • Keep blondes bright and on-tone for up to 8 weeks*
  • Instantly boost shine
  • combat the dreaded “blonde B’s” -brassiness, brittleness and breakage
  • JOIfully maintain beautiful, bright blondes!

*when using Brightening Shampoo and Conditioner/Masque, which preserve over 80% of haircolor after 18 washes.

Post #itsajoicosummer and win!

become famous

on our
Wall of Fame

Upload a photo with the tag #itsajoicosummer on your Instagram, and maybe you’ll be one of the lucky winners!

This could be your

Summer starter-kit

Retro cooler

a retro cooler

excluding: cooling element.

+ Joico care products

a mix of different products.

+ A summer hat &
beach ball

pretty cool, right?